2022 theme: Metamorphosis

Check out the video below where our CEO Bert Boerman discusses the creative direction of the industry this year.

He tells us how 2020 was a time where we all slowed down and then the year that followed, 2021, brought a new importance to digitalisation. He predicts that 2022 will see the industry transform entirely, similar to the metamorphosis of a caterpillar to a butterfly.

Stay tuned to watch this theme unfold throughout the year!